list of on page activities

✅  List of On-Page SEO Activities

🔑 1. Keyword Optimization

• • Keyword research using tools like Google Keyword Planner, Ahrefs, Ubersuggest

  • Place primary keyword in:

    • Page title (<title>)

    • URL

    • First 100 words

    • Headings (especially <h1> and <h2>)

    • Image alt attributes

    • Meta description

    • Anchor texts (internally linked)

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🏷️ 2. Meta Tags Optimization

• • Title Tag: Unique, descriptive, under 60 characters

  • Meta Description: Compelling summary, under 160 characters

  • Use primary keywords naturally

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🧱 3. Header Tags (H1 to H6) Structure

• Use one <h1> per page (main title)

• Use <h2> and <h3> for subtopics

• Maintain logical structure (no skipping levels)

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📝 4. Content Optimization

• High-quality, original, and useful content

• Add internal and external links

• Use variations of target keywords (LSI keywords)

• Content length: ideally 800–1500+ words for most topics

• Avoid keyword stuffing

• Use bullet points, short paragraphs, and subheadings for readability

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🌐 5. URL Structure

• Use SEO-friendly URLs:

  • Short, simple, and descriptive

  • Include target keywords

  • Avoid dynamic URLs with special characters (?id=123)

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🔗 6. Internal Linking

• Link to related blog posts or pages

• Use keyword-rich anchor text

• Maintain a clear and logical site structure

• Avoid broken internal links

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📸 7. Image Optimization

• Use descriptive file names (seo-tips.jpg not IMG001.jpg)

• Add alt text with keywords

• Compress images (WebP or JPEG) to reduce page load time

• Use lazy loading where possible

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📱 8. Mobile-Friendliness

• Use responsive design

• Test with Google’s Mobile-Friendly Test

• Avoid popups that block content on mobile

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⚡ 9. Page Speed Optimization

• Minify CSS, JavaScript, HTML

• Enable browser caching

• Use CDN for global delivery

• Optimize images

• Use lazy loading

• Test with Google PageSpeed Insights or GTmetrix

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🔒 10. HTTPS Implementation

• Ensure the site has an SSL certificate

• Redirect HTTP to HTTPS

• Avoid mixed content errors

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🧠 11. User Engagement Optimization

• Improve dwell time with valuable content

• Add multimedia (videos, infographics)

• Add CTAs (Calls-to-Action) to guide visitors

• Reduce bounce rate

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🗺️ 12. Structured Data / Schema Markup

• Add rich snippets for:

  • Articles

  • Products

  • Reviews

  • FAQs

• Use Google’s Structured Data Markup Helper

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📄 13. XML Sitemap and Robots.txt Check

• Ensure page is included in sitemap

• Confirm it’s not blocked by robots.txt or noindex tag

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🕸️ 14. Canonical Tag Implementation

• Prevent duplicate content issues

• Add <link rel="canonical" href="https://example.com/page/" /> to preferred page

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🌍 15. Language & Hreflang Tags (If multilingual)

• Add hreflang tags for international SEO

• Example:
  <link rel="alternate" hreflang="en" href="https://example.com/en/" />

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🧾 Summary Table

Activity Tool (Optional) Keyword Optimization - Google Keyword Planner, Ahrefs Meta Tags - Yoast SEO, Rank Math Headers (H1–H6) - Manual / CMS Content SEO - Surfer SEO, Grammarly URLs - Manual Internal Linking - Screaming Frog, Ahrefs Image SEO - TinyPNG, ImageKit Mobile-Friendly - Google Mobile Test Page Speed - PageSpeed Insights, GTmetrix HTTPS - SSL Checker Schema - Google Structured Data Markup Helper (SDMH) Sitemap/Robots - Google Search Console (GSC), Screaming Frog Canonical Tags - Yoast, Manual

https://jasperworks1.blogspot.com/2025/06/how-to-become-digital-marketer.html